Apparently Lacoste would actually sell some of it's new A/W collection to retailers..

 

Unlike many of Lacoste’s earlier runway pieces that never made it to the racks, we’re told a dozen or so looks from yesterday’s Christopher Lemaire collection–in which the designer transformed the label’s signature polo into oversize sweater dresses and cropped jackets–will actually be sold in several of the brand’s own stores come fall.This change might have something to do with new leadership. Former Diesel USA chief Steven Birkhold was tapped to lead the French brand’s U.S. business in early January 2010.


 Reference (Fashionista)
http://fashionista.com/2010/02/lacoste-will-actually-sell-some-of-its-runway-looks/#more-16717